The Sr. Brand Marketing Manager plays a key role within the Hillsboro, NH based marketing team; thisteam is responsible for all aspects of marketing – from brand strategy and stewardship, paid/organic/retail media, new product launches, consumer insights and analytics, creative development and messaging, digital/website/eCommerce/community activation, and overall marketing excellence. 

Reporting to the Director of Marketing, the Sr. Brand Marketing Manager will have a strong ability to understand and conceptualize from tactical execution to long-term strategic big picture, to drive results against the overall established goals.  Lead, develop, and execute consumer and brand marketing, portfolio analytics, budget initiatives(forecast/reconciliation) that drive business growth and strengthen brand equity. The ideal candidate combines strategic thinking & planning, campaign development, and exceptional analytical capabilities to translate consumer and business data into actionable marketing strategies and measurable results.

Our continued success is driven by a well-executed omnichannel consumer marketing strategy, superior products, and best-in-class sales and customer service. This is a highly collaborative sales and marketing organization where teamwork, accountability, and business results are expected and rewarded.

This is a hybrid based position, with a preference for candidates located within the Greater New England area, as this role requires the ability to work on-site at least 1 day/week at our Hillsboro, NH office.

Who we are looking for

Consumer Marketing Management

• Monitor marketplace and competitive dynamics to ensure marketing relevance and effectiveness.
• Drive consistent and ownable brand positioning. Ensure integration of all marketing mix elements, driving cohesive and impactful messaging.
• Lead high-visibility brand initiatives from strategy development through execution.
• Develop clear and effective creative briefs and manage agency partners from briefing through implementation. 
• Measure performance through ongoing tracking against established goals, optimize programs in real time, and conduct post-campaign analyses for all key initiatives, and share with cross-functional partners.

Media Planning & Performance Marketing

• Full understanding across multiple platforms - digital, search, social, CTV, television, radio, podcast, and other emerging channels. Manage and optimize marketing investments.
• Develop brief and budget parameters based on prior analysis and reporting to optimize media strategies, budgets, and performance objectives.
• Oversee day-to-day management of media agency partners in campaign execution, ongoing optimization, reporting, and value-added opportunities.
• Ability to fully analyze campaign performance (i.e., MMM, Brand-level view on sales, etc.) and continuously optimize delivery against established KPIs.
• Collaborate with internal/external partners for campaign setup, trafficking, tagging, and reporting with a high level of attention to detail to ensure data integrity and measurement accuracy.
• Partner with digital/social team to plan, drive and measure year-over-year KPIs to optimize and achieve goals and brand consistency.
• Ensure brand consistency across paid, owned, and earned media channels, where applicable.

Please contact Joanely Ivette Mortimer for further information via Joanely.Mortimer@ams-osram.com or .