The Head of Marketing Japan will lead the marketing strategy and execution for the company's optoelectronic semiconductor portfolio, including LEDs, laser diodes, photodetectors, optical sensors, VCSELs, IR emitters, and related solutions. This role is responsible for driving revenue growth, market expansion, product positioning, customer engagement, and long-term business development across automotive, industrial, consumer, medical, communications, and emerging technology markets.
The successful candidate will combine deep semiconductor industry expertise, strategic marketing leadership, and strong commercial acumen to identify growth opportunities, shape product roadmaps, and strengthen the company's market position globally.
Strategic Marketing Leadership
- Develop and execute global marketing strategies aligned with business objectives and growth targets.
- Define market positioning, value propositions, and go-to-market strategies for opto semiconductor products
- Identify emerging market trends, technology shifts, and customer requirements to support long-term business planning.
- Lead annual marketing planning, forecasting, budgeting, and resource allocation.
Market Intelligence & Business Development
- Conduct market analysis, competitive benchmarking, and customer segmentation.
- Assess opportunities in key markets including:
- Automotive lighting and sensing
- Industrial automation & Robotics
- Consumer electronics
- AR/VR and wearable technologies
- Data communications
- Medical devices
- Smart infrastructure and IoT
- Translate market insights into actionable business and product strategies.
- Support strategic partnerships, ecosystem development, and market expansion initiatives.
Product & Portfolio Marketing
- Collaborate with Product Management and Sales teams to shape product roadmaps.
- Define product launch strategies and drive successful commercialization of new technologies.
- Lead product positioning, pricing strategies, lifecycle management, and portfolio optimization.
- Develop compelling customer value propositions and differentiated messaging.
Customer & Revenue Growth
- Build strong relationships with key customers, industry influencers, distributors, and channel partners.
- Support major customer engagements and strategic account opportunities.
- Drive demand generation and pipeline development through integrated marketing programs.
- Work closely with sales leadership to achieve revenue and market share targets.
Brand & Thought Leadership
- Strengthen the company's reputation as a technology leader in optoelectronics and semiconductor innovation.
- Represent the company at global industry conferences, customer events, and trade exhibitions.
- Lead content development including white papers, technical publications, digital campaigns, and executive presentations.
- Drive public relations and industry analyst engagement activities.
Team Leadership
- Build, develop, and mentor a high-performing Japan marketing organization.
- Foster a customer-centric, data-driven, and collaborative culture.
- Establish KPIs and performance metrics to measure marketing effectiveness and business impact.
What we look for
Education
- Bachelor's degree in Engineering, Physics, Electronics, Materials Science, Business, Marketing, or related field.
- MBA or advanced technical degree preferred.
Experience
- 10+ years of experience in semiconductor, optoelectronics, photonics, or related high-technology industries.
- 5+ years of leadership experience in strategic marketing, product marketing, or business development.
- Demonstrated success in launching and scaling semiconductor products
- Good understanding of optoelectronic technologies, semiconductor supply chains, and market dynamics.
- Experience working with multinational customers and global cross-functional teams.
Languages
- Fluent in English (Business Level at minimum)
- Native level of Japanese (Interfacing Japanese customers in Japanese)
Please contact Ayako Kaburagi for further information via Ayako.Kaburagi@ams-osram.com or +81 90-8506-6907.